Monday, June 25, 2012

Insane Clown Posse film music video, ready new track, album - Detroit Free Press

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Insane Clown Posse film music video, ready new track, album - Detroit Free Press

Insane Clown Posse film music video, ready new track, album - Detroit Free Press

Posted: 25 Jun 2012 08:02 PM PDT

For Insane Clown Posse, gearing up for a high-profile summer meant burrowing into the remains of an abandoned steel mill Monday afternoon.

With dust kicking up and bright lights piercing the dark at Trenton's cavernous old McLouth Steel plant, the Detroit rap duo gathered with a film crew and about 100 fan extras for day two of shooting on the group's video for the new track "Chris Benoit."

Moving to a director's instructions, fans in black hoodies and silver horror masks surged toward a wrestling ring housing ICP's Violent J and Shaggy 2 Dope. The face-painted pair mimed their lyrics as the song played overhead at double speed, to achieve a slow-motion effect in the video's final rendering.

Among the fans who had responded to an open casting call was C.J. Lyons, 35, of Bellevue, Ohio. Eager to ensure a spot, he'd arrived a day early, slept overnight on the site, and spent Monday afternoon patiently awaiting the first action.

"We're rushing the wrestling ring," he said. "We've been waiting all day to do that."

All was in the name of "Chris Benoit," lead single from ICP's upcoming "Mighty Death Pop" album, due Aug. 14. The song is based on the mental breakdown of professional wrestler Chris Benoit, who in 2007 notoriously murdered his wife and son before hanging himself.

"It's about that loss of sanity," Violent J said during a break in the shoot. "It's about the snapping, that moment of panic."

Shooting began Sunday with the French crew responsible for Skrillex's massive 2011 hit video, "First Of The Year (Equinox)," which had caught Violent J's eye. "Chris Benoit" is the first of three video projects already underway as ICP prepares for "Mighty Death Pop," and the clip is expected to debut on the web by mid-July.

ICP hopes to eventually include the videos in a boxed set for "Mighty Death Pop," which will initially be released in three separate configurations.

"Chris Benoit" finds ICP ceding creative control for the first time in its two-decade-plus career. The duo had a simple wish list going into the shoot: minimal wrestling scenes, but plenty of slow-motion, blur and artsy abstraction "like an old-school Nirvana video," as Violent J said Monday.

"I told them, 'I'm not going to ride you guys on this. I'm going to give you your space and leave you alone to do it.'"

Three years in the making, "Mighty Death Pop" will be released during ICP's 13th Gathering of the Juggalos fan festival in rural Illinois. It also arrives as J and Shaggy sense a growing mainstream respect that long eluded the group.

"We're not used to it, but it feels good," said Shaggy.

That unique backdrop makes the new record ICP's "most anticipated yet," said Violent J.

"There are so many articles out there on us now, and it's not about dissing us," he said. "They're actually treating us like real musicians. It's mind-blowing. And I feel like this album is the response to that."

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