“Album Art As Music Video - PSFK” plus 2 more

Album Art As Music Video - PSFK
Drake's Highly Anticpated "Over" Music Video Debuts ... - SOHH
Music Choice(R) Joins Forces With never.no for SWRV(TM ... - Earthtimes (press release)

Posted: 12 Apr 2010 01:01 PM PDT

A music project titled "March: His Forearms were Tanks Now" by A Few Moments recently surfaced on the Internet. The project was coordinated by Jake Lodwick, co-founder of Vimeo and Collegehumor.com, who functioned as the liaison between musician Michael McQuilken and illustrator/storyteller Ira Marcks. In late February, Jake Lodwick created and uploaded a 43 minute video that walks the line between album art and a music video.

Ira Marcks created a 50 foot long work of art that narrates McQuilken's music. Wanting to create "big art", he created an interactive experience that is immersive and requires the user to disconnect from all types of distractions.

A recent interview by AOL's Urlesque uncovers the story behind the project and describes the visuals as entranced "with demonic blue monkeys, creation myth monstrosities, psychedelic cityscapes and a cross-section of antediluvian phantasms, encompassing dozens of styles and themes".

The end result is an arresting and unique experience that demonstrates a great idea in music production and listener engagement.

Ira Marcks

Urlesque: "Interview With the Makers of the 50-Foot Long Musical Album Art"

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Drake's Highly Anticpated "Over" Music Video Debuts ... - SOHH

Posted: 12 Apr 2010 06:56 AM PDT

News: Drake's Highly Anticpated "Over" Music Video Debuts Online

Monday, Apr 12, 2010 9:55AM

Written by Rosario Harper

Young Money's Drake has debuted the music video for his song"Over" which is featured on the upcoming Thank Me Later album.

The video premiered on the Internet late Sunday (April 11) night.

The music video from Drake's new song, 'Over', has finally premiered. The Anthony Mandler-directed clip was shot to support the single which has thus far peaked at #17 on the Billboard Hot 100 and #10 on the Hop R&B/Hip-Hop Songs chart. Drake's debut album, 'Thank Me Later', was recently pushed back from it's original release date of May 25th to June 15th. (That Grape Juice)

Director Anthony Mandler recently said fans could expect the unexpected with Drake's video.

"I can tell you that it's not gonna be what you expect," Mandler said in an interview. "Drake and I were very conscious about trying to push the limits and trying to push things forward. He came to me because he wanted to throw away the conventions of a medium, and take chances and be daring and take certain themes that are relevant to him and try to visualize them in not the obvious way. We spoke at length about his whole story, about the concept of the record, he played me some other tracks, sent me some images, and I went back and did my own images, and started to craft a treatment and voilà. We kinda just met head on. We work really closely and he has Oliver, who's his creative director. Oliver is a really smart casemaker and he comes in and lends a third opinion. It was a great collaboration between the three of us. There was very little label influence." (Rap-Up)

Last month, Drake discussed the importance of his new music video.

"This is my first video," he said in an interview. "I've shot a lot of videos before, but this is my first attempt to establish myself as Drake the the artist. Shooting the other videos I've done has been great. I really don't care what other people think about them, they were great experiences for me. I've learned a lot from them. Today, I'm shooting with somebody I really look up to and respect. I'm shooting with Anthony Mandler...We talked colors, we talked epic, emotion-evoking visuals. The story is actually interesting. The song is so aggressive, and it's sort of a love story in the video." (MTV)

The song's producer Boi-1da recently talked about its creation behind the boards.

"He's a dude that makes sample quality music that people think it's a sample," Boi said in an interview. "Like 'Over' sounds like a sample but it's not a sample...That's the way Drake envisioned himself coming out, it described exactly how he was feeling at this moment. You know, the first line, the hook, he comes out saying 'I know way too many people in here that I didn't know last year.' It's explaining that his life, he has all these people around him now, but at the end of the day, he's going to prevail, it's not over yet. He has a lot more time to go, that's what it is you know. He felt like this is the moment that he wanted to capture for his first single." (The Source)

Check out Drake's "Over" music video down below:

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Music Choice(R) Joins Forces With never.no for SWRV(TM ... - Earthtimes (press release)

Posted: 12 Apr 2010 08:58 AM PDT

OSLO, Norway, April 12, 2010 /PRNewswire/ -- never.no today announced that its Interactivity Suite is a key technology component of SWRV(TM), a 24/7 interactive music video network launched this year by Music Choice(R). SWRV features an expanding portfolio of interactive shows that offers viewers the opportunity to submit content, vote for and rate videos, and even take over an entire programming block. Viewers can participate by sending text, photos, and video, either using their mobile phones or by going online at http://www.swrv.tv.

VIDEO: Follow the link for a special behind the scenes look at the Music Choice SWRV project - http://www.never.no/music-choice-video-case-study/

"With SWRV, Music Choice has taken dynamic scheduling and playout based on user interaction to a level never before seen in broadcasting," said Stu Farber, Music Choice vice president of engineering, operations, and information technology. "The technical considerations were extremely complex and ambitious, and we took very seriously the task of finding the right partner to help us. In the end, we determined that never.no's Interactivity Suite was the best selection, based on its ability to combine the power, flexibility, and reliability we needed to make SWRV a reality."

Based in the United States, Music Choice is an award-winning, multiplatform video and music network. In partnership with Cox Communications, Music Choice is making SWRV available to Cox Digital Cable customers on Channel 900 in New England and Virginia. All Cox broadband subscribers nationwide can stream the network live at http://www.swrv.tv. In the coming months, SWRV will continue to be rolled out by multiple providers to millions of homes nationwide.

Key to Music Choice's selection of the never.no Interactivity Suite for SWRV was its Dynamic Content Scheduler (DCS), an advanced tool for configuring, deploying, and scheduling interactive automated TV graphics.

Within the context of SWRV's floating dynamic schedule, the Interactivity Suite performs a complicated array of tasks, including scheduling content based on voting results and handling user-submitted text, images, and various types of metadata-to-screen by effecting control of broadcast equipment like video servers and graphics systems. In addition, Interactivity Suite manages dynamic video squeeze-back and automatically controls audio volume for parallel video signals. Many of these features are broadcast-industry firsts.

"Music Choice had a bold and ambitious agenda - the creation of a music network with unprecedented options for viewer engagement," said Lars Lauritzsen, president and CEO of never.no. "In order to fulfill this dream, our technology had to satisfy the demands of a fully automated, 24/7/365 operation. We believe the successful launch of SWRV represents the advent of a new and promising era for Music Choice, for interactive television, and for never.no."

never.no is a technology company that connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers by means of a unique and sophisticated interactive video platform that modifies the video stream based on live, user-submitted opinions and content. The company's Interactivity Suite is an array of software applications that together empower participation television by enabling viewers both to influence a broadcast in real time, and to interact with one another and the world.

More information about never.no products is available at http://www.never.no or by phone at +47-22-01-66-20.

About Music Choice

Music Choice, the award-winning, multiplatform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, computers, and cell phones. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music, and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications, and Time Warner Cable. Music Choice(R) is a registered trademark of Music Choice. More information about Music Choice is available at http://musicchoice.com or contact Josefa Paganuzzi by phone at +1-646-459-3357 or via e-mail at jpaganuzzi@musicchoice.com

About never.no

never.no's award-winning interactive technology connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. By dynamically modifying playout, schedules, and graphics based on viewer-generated or other internal and external inputs, the Interactivity Suite is ideal for the converging digital media market. The versatile never.no product suite works with traditional TV, Web TV, IPTV, digital signage, and mobile platforms. never.no technology powers a variety of high-profile interactive formats, including entire TV channels. In operation since 1999, never.no has data centers in Oslo, Norway; Los Angeles; and Dubai; and a global customer base including top brands such as Active Loop Television, Aspiro, CTVGlobeMedia, Etisalat, Music Choice, MyThum Interactive, Rubicon TV, TV Norge, TV2, and Viasat. More information about never.no products is available at http://www.never.no.

All trademarks appearing herein are the property of their respective owners.

Visit never.no at 2010 NAB Show, Stand SL7427

VIDEO: Follow the link for a special behind the scenes look at the Music Choice SWRV project - http://www.never.no/music-choice-video-case-study/

    Photo Link: http://www.wallstcom.com/neverno/SWRV.zip      Agency Contact:                  never.no Contact:     Marguerite Clark                 Lars Lauritzsen     Wall Street Communications       CEO     Tel: +33-1-45-25-36-91           Tel: +47-22-01-66-20     E-mail: marguerite@wallstcom.com E-mail: lars@never.no

SOURCE never.no

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Music Video

Monday, April 12, 2010