Posted: 16 Apr 2010 11:55 PM PDT

By Kelly Roncace

April 17, 2010, 2:56AM

Photos/Lucky 17 PhotographyLocal band The Medium celebrate their 20s and the highs and lows of adulthood in their new music video for the 'Prime' from the album 'The Roaring Twenties.' The video can be seen on their Web site at www.themediummusic.com.A number two and a number one burn brightly atop the vanilla icing covering the cake signifying a milestone birthday.

At 21, expectations are set high and the time to visualize dreams is at hand.

Local band The Medium celebrate the 20s and the highs and lows of adulthood in their new music video for the single "Prime" from the album "The Roaring Twenties."

Guitarist Matt Rubba of Marlton said "Prime" represents a time in everyone's life that is sometimes difficult to get through.

"When you're young you want to follow your dreams," he said.

The video starts out with several actors thinking of what they would like to be when they grow up. Finally, after graduation and growing up, they aren't too happy about the results.

"It shows that even though the dinosaur was the only one who was happy, they all did get to do just what they wanted," said bassist Rich Ratner of Marlton.

Each of the three actors drew pictures of what they hoped their future would be. One, an artist, one a basketball player, one a chef and the last, a dinosaur.

Singer David Leney, also from Marlton, said his favorite part of the video is the ending.

"When they all find their drawings, they all have a look of discovery on their faces," Leney said. "Each one is different, but the same."
View full sizeThe Medium, a local band, filmed a music video.
Jason Milstein, video producer and keyboardist, said making the video was a great experience.

"With planning and everything, it took about a month to a month and a half," Milstein said.

He explained the project took longer than expected because of the weather.

"It was in the middle of all those blizzards in December," he said. "Shooting took four days, then the editing and now here we are."

Milstein said the band went into the project looking to create something entertaining for their fans.

"This video took on a life of its own," he said. "It succeeds in accomplishing visually what we always strive to accomplish musically."

Drummer Dave Dabek of Washington Township wrapped up the experience simply.

"It was fun," he said. "Good times."

The Medium have been actively playing together for five years, but some of their relationships go all the way back to middle school.

"David and I have been playing music together since seventh grade," Rubba said.

Their name came about as an inside joke, but has since lent itself to much speculation.

"It's such a broad word," Rubba said. "It's a means of expression and balance, but it literally has 12 meanings in the dictionary."

The Medium's new album, "The Roaring Twenties," is available for download at www.iTunes.com. For more information, visit www.themediummusic.com.

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Crowe turns director for wife's music video - PR Inside

Posted: 17 Apr 2010 05:46 AM PDT

2010-04-17 14:50:04 - Hollywood actor Russell Crowe has stepped behind the camera to direct his wife in a music video.

Hollywood actor Russell Crowe has stepped behind the camera to direct his wife in a music video.
The Gladiator star is married to Australian singer Danielle Spencer, who has revived her music career in recent months with her first new album in eight years, Calling All Magicians, in February (10).
And her famous husband has stepped in to give her comeback a boost, by directing the promo for her latest single, Wish I'd Been Here.
The actor was photographed testing his directorial skills at the shoot in Sydney, Australia and cuddling his spouse in between takes.

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2009 Music Video Awards Show Vitality of Independent ... - PRWeb

Posted: 14 Apr 2010 09:03 AM PDT

Mostly Bear's "Melancholyism" Grand Prize Winner of AmericaFree.TV's 2009 Music Video Awards

Clifton, VA (PRWEB) April 14, 2010 -- AmericaFree.TV, LLC (www.americafree.tv), a leading Internet streaming television and movie broadcaster with 10 million global viewers, officially announces "Melancholyism" by Mostly Bears as the grand prize winner for the AmericaFree.TV 2009 Music Video Awards. First Prize winners are "The Youth are Disillusioned" by DDJ, for the Rock music category, "Love Is Gone," by Slum Peasants, for the Hip-Hop music category, and "Blue Sky" by KaiserCartel, for the Contemporary music category. All winners were chosen through audience participation and will receive a check for $ 100 from AmericaFree.TV. The winning music videos can be seen on AmericaFree.TV, or in VOD at http://www.musicfree.tv/2009/

"I think that our awards show the incredible vitality of Independent Music. Music videos are not dead, they have just gone to the Internet, and we are glad to bring them to our viewing audience," said AmericaFree.TV CEO Marshall Eubanks. "Many of these videos have production qualities just as good as anything you will see anywhere, and yet they don't get much recognition," said Eric Connor, head of Music Content Acquisition for AmericaFree.TV. "So we thought we had to do something to fix that, and that's why we had the 2009 Music Video Awards," Connor continued.

The grand prize winner, for "Melancholyism," by Mostly Bears, was directed by Chelsea Coles. Mostly Bears are an indie-rock group from Tucson, Arizona, on Funzalo Records. One of Arizona's most accomplished new bands, Mostly Bears features fireworks, pounding drums, unusual backing vocals and sounds, perfectly rumbling bass lines, chaotic and frenzied guitars. Brian Lopez (vocals and lead guitar) said "We appreciate AmericaFree.TV for airing 'Melancholyism' and our fans for supporting us. We are currently writing and recording our 2nd studio album, which will be released sometime in the Fall -- keep checking our Myspace and Facebook pages for details. Thanks again!"

First prize in the Rock music video category goes to DDJ for "The Youth are Disillusioned," filmed around the Great Salt Lake in Utah by Jordan Media Entertainment. DDJ. Hailing from Salt Lake City, Utah, DDJ has been a consistent musical presence since 2006, playing the 2009 Warped Tour on the Kevin Says Stage. DDJ is currently working on their 3rd album "The Battle for Hearts and Minds," and their new single is called 'Light it Up!'

Straight from the streets of Skid Row of Los Angeles are Slum Peasants -- Mercy Diamonds, Barabas, and Detox -- First Place winners in the Hip Hop Category for "Love is Gone." The video was directed by Brian Smith and produced by Braddon Mendelson of Noisivision. The Peasants music is "straight from the soul," according their website (www.slumpeasants.com), "music that uplifts and leads the soul into its intended destiny."

KaiserCartel, Courtney Kaiser and Benjamin Cartel from Brooklyn, New York, won First Prize for Contemporary for "Blue Sky" KaiserCartel construct gorgeous songs about living and loving, something they know about, as their musical and romantic lives are so entangled, it's difficult to say where one starts and the other begins. "We're very excited and honored to have won Best Contemporary Music Video for 'Blue Sky'. Thanks so much to AmericaFree.TV, to Kevin Schaefer, our DP, and to all of you who watched our video and voted for us!"

AmericaFree.TV (AFTV) broadcasts professionally produced content on multiple live channels on the Internet. To learn more about AFTV, visit the AmericaFree.tv site at www.AmericaFree.tv, or learn more about AFTV's music video competition at http://www.MusicFree.TV/2009/.

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Twitter Users Can’t Stop the Music Video - Newteevee.com

Posted: 08 Apr 2010 04:55 PM PDT

Twitter users are way more engaged with music videos than average web surfers, new stats from Brightcove show. A user that stumbles across a music video via Twitter watches two and a half minutes of the clip, on average, before clicking away. One who finds music videos through search engines, meanwhile, tunes out after a minute and a half.

Still, search engines are the No. 1 driver of traffic for music videos. Seventy-six percent of all music videos hosted on artist and label sites is discovered via Google alone, according to Brightcove. The company also told us that 40 percent of all such views are generated by U.S. viewers, followed by 10 percent for Japan, 9 percent for the UK and 3 percent for Germany.

How does Brightcove know all this? Simple: It has deals with all four major labels to serve up videos on artist and label web sites and as such, powers what it claims is hundreds of them. Brightcove teamed up with Tubemogul last December to add analytics to its platform, and the company is now planing to leverage Tubemogul's data for quarterly reports on various aspects of this industry. The first report will focus on music and is scheduled to be released on Monday.

Music is an area in which Brightcove is squarely competing with Google. YouTube is powering the major label-backed music video platform VEVO, which clocked 226 million video views in January, according to comScore.

Brightcove's own platform only served 25 million music video views during that month, but it believes that those views matter more. Twenty-nine percent of all visitors of artist or label sites watch music videos all the way to the end, whereas video-sharing sites only see a twelve percent completion rate for music video content, according to Brightcove.

Image courtesy of Flickr user Coletivo Mambembe.

Related content on GigaOM Pro: Report: Monetizing Digital Content (subscription required)

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Music Video

Saturday, April 17, 2010

“South Jersey-based band films music video for Web site - The Star-Ledger - NJ.com” plus 3 more

“South Jersey-based band films music video for Web site - The Star-Ledger - NJ.com” plus 3 more

By Kelly Roncace

April 17, 2010, 2:56AM

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